advertisement

Browse our Style Departments & Discover New Labels

advertisement

Our Fashion Blog covers hot and emerging eco fashion designers and news, as well as eco friendly tips to sustain your style. Think of our independent blog as your first port of call for sustainable, ethical fashion...

Entries in Geometric Style (1)

Monday
Oct122009

Geometric Style at Rani Jones

Rani Jones is hot conversation among the fashion forward folk. With their successful debut and second season now under their stylish belts, Rani Patel and Lucy Jones are continuing their hard-lined approach, taking their geometric style to new heights. We caught up with the high end design duo to explore which angle they're now taking with their current Autumn and upcoming collections.

Rani Jones is not Lucy and Rani's first venture into the fashion world. Unlike their current high end fashion line, the girls previously worked together for a high street retailer. Lucy shares "We worked amazingly well together, and we are so similar in taste and style. We wanted to create something sustainable, and push our design skills further."

With a proliferation of ethical fashion labels, Rani Jones has succeeded in carving out an original niche for its label. Lucy tells us "We differ in our luxury fashion in that we take an edgy progressive approach but our collections are made in sustainable way." Lucy adds "There was a gap in the market, as not many edgy design labels were pushing the boundaries of sustainable fashion."

Click to read more ...